Aveda Guiding Principles

Guiding Principles
We lead by example. See what guides us in support of our mission to care for the world we live in.
Mission
Beauty Is As Beauty Does. Discover our mission.
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The End of Animal Testing
We never have and never will conduct animal testing on our products, and are tirelessly working to help promote alternative methods in the beauty industry to end all animal testing.
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Environmental Sustainability Policy
We believe there is no responsible alternative to doing business other than through environmental sustainability.
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Earth and Community Care Report
Taking action. Making changes. See how we support the CERES principles.
2010 Report
2008 Report










