The Aveda Philosophy
Beauty is as Beauty Does
About Aveda
Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.
Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Blaine, Minnesota, Aveda is available in Aveda stores, and in nearly 7,000 professional hair salons and spas in 24 countries worldwide. Whether you're new to Aveda or looking for a new experience, L'essence Day Spa and Hair Salon is proud to use and sell the most popular, award-winning and recommended products that Aveda carries.
Aveda Mission
Beauty Is As Beauty Does. Discover our mission.
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Aveda History
30 years of beauty, environmental leadership and responsibility.
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Aveda Ingredients
Discover the art & science of pure flower & plant essences.
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Responsible Packaging for Aveda Products
See how we package our products with care—for the Earth.
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Renewable Energy and Aveda
Our funding of new wind energy sources generates enough wind energy to offset 100% of the electricity used by our primary facilities in Minnesota, USA.
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Aveda Campaigns
Raising awareness—and funds for causes close to our hearts. See how our efforts make a difference.
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Aveda Giving
Supporting indigenous communities. Helping protect the Earth. Giving is our nature.
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Aveda Guiding Principles
We lead by example. See what guides us in support of our mission to care for the world we live in.
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Diversion
An Important Message from Aveda's President on Diversion
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